1. Information We Collect

1.1 Personal Information

We may collect several types of information from and about users of our website, including:

• Contact information (such as name, email address, mailing address, and phone number)
• Account information (such as username and password)
• Transaction information (such as payment details, purchase history, and shipping information)
• Profile information (such as preferences, product interests, and demographic information)
• Communications (such as customer service inquiries and survey responses)

1.2 Usage Information

We may automatically collect certain information about your equipment, browsing actions, and patterns when you interact with our website, including:

• Log information (such as IP address, browser type, operating system, referring pages, and access times)
• Device information (such as device identifiers, location information, and mobile network information)
• Usage data (such as traffic data, communication data, and the resources that you access and use on the website)
• Cookies and similar technologies (as described in our Cookie Policy)

2. How We Collect Information

2.1 Direct Collection

We collect information directly from you when you:

• Register for an account
• Place an order
• Subscribe to a newsletter
• Fill out a form
• Participate in a survey or promotion
• Contact customer service

2.2 Automated Collection

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

2.3 Third-Party Sources

We may receive information about you from third parties, including:

• Business partners
• Subcontractors in technical, payment, and delivery services
• Advertising networks
• Analytics providers
• Search information providers

3. How We Use Your Information

We use the information we collect for various purposes, including to:

• Provide, maintain, and improve our services
• Process transactions and send related information
• Send administrative messages, such as confirmations, updates, and security alerts
• Respond to your comments, questions, and requests
• Provide customer service and support
• Communicate with you about products, services, offers, promotions, and events
• Monitor and analyze trends, usage, and activities
• Detect, investigate, and prevent fraudulent transactions and unauthorized access
• Personalize and improve your experience
• Comply with legal obligations

4. Legal Basis for Processing

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Consent: Where you have given clear consent for us to process your personal data for a specific purpose.
• Contract: Where we need to process your data to fulfill a contract with you or take steps at your request before entering into such a contract.
• Legal Obligation: Where we need to process your data to comply with a legal or regulatory obligation.
• Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

5. Data Sharing and Disclosure

We may share your personal information with the following categories of recipients:

• Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf.
• Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your data may be transferred as part of that transaction.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
• Protection of Rights: We may disclose your information to protect the rights, property, or safety of Swedish Car Insurance Guide, our customers, or others.

We do not sell your personal information to third parties.

6. Data Security

We have implemented appropriate technical and organizational measures to protect the security of your personal data, including:

• Encryption of sensitive data
• Regular security assessments
• Access controls and authentication procedures
• Secure network architecture and data transmission
• Regular backups to prevent data loss

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider:

• The amount, nature, and sensitivity of the personal data
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process your personal data
• Whether we can achieve those purposes through other means
• The applicable legal requirements

8. Your Rights

Depending on your location, you may have certain rights regarding your personal data, which may include:

• Access: The right to request copies of your personal data.
• Rectification: The right to request that we correct incomplete or inaccurate information.
• Erasure: The right to request that we delete your personal data in certain circumstances.
• Restriction: The right to request that we restrict the processing of your data in certain circumstances.
• Data Portability: The right to request the transfer of your data to another organization or directly to you.
• Objection: The right to object to our processing of your personal data.
• Withdraw Consent: The right to withdraw consent at any time where we rely on consent to process your personal data.

To exercise any of these rights, please contact us using the contact information provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data.

9. Children's Privacy

Our Services are not intended for children under the age of 18. We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

10. Third-Party Links

Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

11. International Transfers

Your personal data may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country.

Specifically, our website servers are located in Sweden, and our third-party service providers and partners operate around the world. This means that when we collect your personal data, we may process it in any of these countries.

However, we have taken appropriate safeguards to require that your personal data will remain protected in accordance with this Privacy Policy. These safeguards include implementing standard contractual clauses for transfers of personal data between our group companies and requiring third parties to use appropriate safeguards when processing your personal data.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: [email protected]
• By phone: +46-70-123-4567
• By mail: Sveavägen 56, Stockholm, 11134, Sweden

If you have a complaint about our use of your information, we would prefer you to contact us directly in the first instance so we can address your complaint. However, you also have the right to lodge a complaint with a supervisory authority if you believe that we have violated applicable data protection law. In Sweden, this is the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten).